Head of Event Engagement

The Head of Event Engagement is responsible for driving pipeline growth through strategic event planning, execution, and follow-up. This role ensures operational excellence by organizing the team, establishing clear processes, and overseeing flawless execution of all event-related activities. In addition, this role makes sure that events serve as a high-impact lead generation channel by managing pre-event outreach, in-event engagement, and post-event conversion activities. The position combines operational excellence, data-driven decision-making, and collaboration with commercial teams to maximize ROI from events.

Key Responsibilities

Team Leadership & Organization

• Lead and structure the Event Engagement team to ensure clarity of roles and accountability.

• Build a collaborative, high-performance culture focused on delivering measurable outcomes.

• Provide coaching, guidance, and performance management to team members.

Process Design & Governance

• Develop and implement standardized processes for pre-event planning, in-event engagement, and post-event follow-up.

• Ensure workflows are documented, communicated, and consistently applied across all events.

• Continuously review and improve processes for efficiency and scalability.

Meeting Management During Events

• Maintain a centralized meeting calendar for all event engagements.

• Capture detailed notes and log interactions in CRM in real time, working alongside Sales.

• Provide daily progress summaries for leadership and adjust tactics as needed.

• Support marketing and Sales attendance as needed

Post-Event Follow-Up

• Score and prioritize leads; route qualified leads to BD or Sales teams.

• Organise a follow-up strategy and monitor success

• Review KPIs (meetings booked, leads generated, conversion rates) and report insights.

• Repurpose event content for follow-up campaigns and nurture sequences, working alongside stakeholders

Performance Monitoring

• Track event ROI and pipeline contribution; identify trends and improvement opportunities.

• Provide regular reporting to senior leadership on engagement outcomes and process adherence.

Knowledge, Skills, and Abilities

• Strong understanding of event marketing and lead generation workflows.

• Proven ability to design and implement operational processes.

• Proficiency in CRM systems, business intelligence tools and data-driven decision-making.

• Excellent organizational skills for managing pre-event and in-event outreach, meetings and follow-ups.

• Ability to analyze KPIs and optimize event performance.

• Skilled in stakeholder engagement and cross-functional collaboration.

• Experience in managing and developing teams

Other Requirements

• 3+ years of experience in event marketing, lead generation, or commercial operations.

• Fluent in English

FR : Dans le cadre de sa politique Diversité, Evotec étudie, à compétences égales, toutes les candidatures dont celles des personnes en situation de handicap.

ENG : In the frame of our Diversity policy, Evotec considers, with equal competences, all applications including people with disabilities.